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Smart Creatives VS Hunch

Which platform is right for your Catalog Ads?

Both platforms automate creative production for e-commerce. Here's a detailed comparison to help you choose the right solution for your needs.

Smart Creatives by Dataïads
🇫🇷 France • E-commerce specialized
  • Image GenAI — Background removal + lifestyle, try-on, 3D
  • Video GenAI — Templates + UGC, 360°, multi-scene ads
  • Feed sync + AI Enrichment — Titles, descriptions, categories
  • Multi-model GenAI — Best AI model per task (Gemini, Flux)
  • Media Scientists — Expert strategists included
  • Full-funnel platform — Feed + Creative + Landing Pages
Hunch
🇷🇸 Serbia • Paid Social focused
  • Creative + Media — Automation and campaign management
  • AI Background Removal — Included in base fee
  • Meta/Snap/TikTok — Direct ad management
  • PSD/Figma Import — Work with existing designs
  • Transparent Pricing — From €2,500/month
  • Slack Support — Direct channel to team

Feature-by-Feature Comparison

Feature Smart Creatives Hunch
🤖 GenAI Image Capabilities
AI Background Removal Automatic product cutout
✓ ✓
AI Background Generation Generate new contextual backgrounds
✓ ◐
Lifestyle Product Placement Place products in realistic scenes
✓ ✗
Virtual Try-On (Fashion) AI models wearing products
✓ ✗
Image Upscaling / Enhancement Improve low-res images
✓ ◐
Multi-Model AI Orchestration Best AI model per task
✓ ✗
🎬 GenAI Video Capabilities
Image-to-Video Generation Transform static to video
✓ ◐
3D Animation / 360° Renders Product rotation videos
✓ ✗
UGC-Style Video Generation User-generated content style
✓ ✗
Video Templates / Animation Animated ad templates
✓ ✓
📦 Product Feed & Data
Native Feed Connectors GMC, Meta Catalog, CSV
✓ ✓
Real-Time Feed Sync Auto-update on product changes
✓ ✓
New Products → Auto Ads Auto-generate ads for new SKUs
✓ ✓
AI Feed Enrichment AI-optimized titles, descriptions
✓ ✗
Web Scraper for Data Sync Extract live data from website
✓ ✗
🎨 Creative Production
Dynamic Templates Data-driven ad templates
✓ ✓
PSD / Figma Import Import existing designs
◐ ✓
Visual Workflow Builder Flow visualization of automations
✓ ✓
Pre-built Widgets Discount, countdown, schedule
✓ ✓
📱 Ad Platform Integration
Meta (Facebook/Instagram) Catalog ads support
✓ ✓
Google Shopping / PMax Merchant Center integration
✓ ◐
TikTok Ads Video & catalog support
✓ ✓
Snapchat Ads Dynamic ads support
◐ ✓
Built-in Media Buying Campaign management included
✗ ✓
🤝 Support & Localization
Dedicated Account Manager Personal support contact
✓ ✓
Media Scientists / Strategists Data experts for optimization
✓ ✗
French-Speaking Support Native language support
✓ ✗
EU Data Residency Data hosted in Europe
✓ ✓
Headquarters Company location
🇫🇷 France 🇷🇸 Serbia
💰 Pricing & Setup
Starting Price Entry-level pricing
Contact sales €2,500/month
Setup Time Time to go live
Days 3 days

Key Differences Explained

GenAI Image Capabilities

Both offer background removal, but Smart Creatives adds advanced generative AI on top.

Smart Creatives Background removal + lifestyle placement, virtual try-on, multi-model AI, image upscaling
Hunch Background removal, color extraction, layout adjustment

Video Generation

Both offer video templates, but Smart Creatives adds advanced AI video generation.

Smart Creatives Video templates + 3D animation, 360° renders, UGC-style, image-to-video, multi-scene ads
Hunch Video templates, animated ads, product-level video

Feed Intelligence

Both offer feed sync, but Smart Creatives adds AI-powered enrichment.

Smart Creatives Feed sync + AI enrichment (titles, descriptions), web scraper, auto-categorization
Hunch Feed sync, enriched feed links, versioning

Platform Scope

Different approaches to the advertising workflow.

Smart Creatives Full-funnel: Feed Enrich + Creative + Landing Pages. Export to any platform.
Hunch Creative + Media buying in one. Direct campaign management on Meta/Snap/TikTok.

Which Solution is Best For You?

✓ Choose Smart Creatives if you...

  • Need advanced GenAI image & video capabilities (lifestyle, try-on, 3D)
  • Want AI to enrich your product feed titles and descriptions
  • Have a large catalog (10k+ SKUs) needing automated creative at scale
  • Value expert human support (Media Scientists)
  • Prefer a French-speaking team and EU-based company
  • Need full-funnel optimization (feed + creative + landing pages)
  • Want to work with Google Shopping / PMax alongside social
  • Are in fashion/retail needing virtual try-on or lifestyle imagery

✓ Choose Hunch if you...

  • Want creative automation + media buying in one platform
  • Need transparent, predictable pricing (from €2,500/month)
  • Focus primarily on Meta, Snapchat, and TikTok paid social
  • Have designers creating PSD/Figma templates to import
  • Need very fast setup and migration (3 days)
  • Prefer direct Slack support channel
  • Are an agency managing multiple client accounts
  • Don't need advanced GenAI features beyond background removal

The Bottom Line

Hunch excels at combining creative automation with media buying in a single platform—ideal for teams focused on paid social who want simplicity and transparent pricing.

Smart Creatives leads in GenAI capabilities (lifestyle imagery, video generation, virtual try-on) and offers deeper feed intelligence with expert human support—perfect for e-commerce brands wanting cutting-edge AI and a strategic partner.

Get a Smart Creatives Demo

Sources & References